I'm Ellie, a Chicago native studying Economics and Business of Entertainment, Media & Technology at New York University in New York City.

I've always been someone who follows my curiosity. I love understanding why people connect with certain ideas, brands, and stories, and finding creative ways to bring those connections to life. Photography was my first creative outlet, but over time that has grown into a broader love of visual storytelling, marketing, and content.

A lot of how I see the world was shaped by the two years I spent living in Italy, first in Viterbo during high school, then in Florence for my freshman year of college. Living abroad taught me to be independent, adaptable, and comfortable stepping into unfamiliar environments. It also made me a lot more aware of the details that shape how something feels, from language and architecture to culture, color, and all the ways people tell stories.

Today, I bring that perspective into work, combining creativity with strategy. Whether I'm behind a camera at a motorsports event, developing a brand identity, analyzing data, or building a campaign, I'm most interested in the thinking behind the final product. What makes someone stop, pay attention, and actually feel something?

Cars and motorsports are a big part of that for me right now. What draws me to cars specifically is the strategy behind the marketing. Why a brand positions one model as rugged and another as luxurious, why a launch campaign leans into nostalgia versus performance. I want to be close enough to those decisions to understand the reasoning, not just see the finished ad.

Outside of work and school, I'm usually at the gym, watching anime, learning more about cars, or planning my next trip!