Looking Beyond the Numbers.
My work at ComEd also involved researching industry trends, customer behavior, emerging technologies, and program performance. But research on its own doesn't create value. By combining that external research with internal business context, I was able to explore the factors shaping the energy industry and turn my findings into insights that could support strategic thinking and inform future decisions.
Skills
Market Research · Industry Trends · Customer Insights · Competitive Research · Strategic Recommendations
The Questions Behind the Research
WHAT'S CHANGING?
Industry trends, emerging technologies, and changes in the energy landscape.
WHAT DOES IT MEAN?
Understanding how those changes could affect customers, programs, and the business.
WHAT SHOULD WE CONSIDER NEXT?
Turning research into implications and recommendations for future decisions.
I looked into industry trends, customer behavior, program performance, and the wider energy landscape to understand what was really driving business decisions. It wasn't just about collecting information. I was looking for patterns, separating the signal from the noise, and tying outside context back to insights the business could actually act on.
Market and Industry Research
Industry
Trends · Technology · Market Developments
Customer
Behavior · Needs · Program Impact
Business
Performance · Opportunities · Strategic Considerations
Research became most valuable when I could connect what I found externally back to the specific problem in front of me. This experience sharpened my ability to synthesize information from multiple sources, cut through to what was actually relevant, and communicate the implications clearly
What I Took Away from Exelon
The strongest decisions rarely come from a single source of information. They come from understanding how data, research, and business context fit together, each one sharpening the others. My time at ComEd taught me to approach problems from multiple angles: quantitative analysis to understand what was happening, research to understand why it mattered, and strategic thinking to work out what could come next. It's the combination, not any one piece alone, that turns information into a decision worth making.