Most weeks start at the track. We're shooting, grabbing clips between races, talking to people, trying to catch the moments that actually matter instead of just posing for a photo. Then it's hours of editing and figuring out with the media team what to post and when. I write the captions, pick the shots, and decide what goes out. It didn't take off overnight. Views are up 127.6%, and reach is up 96.1% in the last 30 days alone, which came from a lot of trial and error, watching what people respond to, and doing more of that. Followers are still climbing too, and honestly, that part feels slower and harder to move than the rest.